ad concepts
Miscellaneous concepts that you’ll (probably) never see
These are ideas. I think that just because they didn’t make it out the door, it doesn’t mean people shouldn’t be allowed to (hopefully) enjoy them.
Spec work for Mike’s Hard Lemonade. Their current direction focuses heavily on the backyard mindset. Our challenge was to convey that mindset, without actually portraying anything resembling a backyard.
Art Direction
Concept w/ Kelsey Wittenberg, Paxton Weirs, Elliott Asbury
Copy Paxton Weirs
Spec work for Keystone Resorts. This concept was developed around the idea that Keystone’s kid-centric brand would stand out from the stagnating formula of simply showing skiiers, skiing.
Concept – Art Direction
Spec work for White Claw Hard Seltzer. White Claw’s target demographic is professional 20-30 somethings with active lifestyles, so we developed the “Balance Comes Naturally” concept to capture that mindset and express White Claw’s balance of natural flavor, low calories, and low sugar. The POS was designed to be used independently of the concept.
